Unit 8 Media Industies

Unit 8 Media Industries- Scott Goldsmith

Structure of media organisation

• Horizontal integration is a business strategy.  This means two companies which have similar operations and fairly any differences combing together to form a strong bond company. An example of this is Disney's acquisition of Pixar and the merger of Exxon and Mobil. The benefits of this strategic business move is that market power increases and other synergies increases as well. There are also lower reduction costs and a decrease of competition. This leads to the company being able to diverse its products or services meaning selling to a larger market and the decrease of external competition.  Although of these positives there are consequences that may occur while this procedure examples like legalities, antirust issues. This could lead to damage for the company as they will be in threat of reduction in overall value.
   
• Vertical integration is also a business strategy. This means one company operating at more than one level in the distribution channel. The advantages are it increases its potential over competition and to block competitors from gaining access to scarce resources or important markets. A manufacturing company may enter distribution or retailing to gain direct access to customer in a highly competitive market before its manufacturing competitors do.  The disadvantages is that there are capacity balancing problems, flexibility decreases and barriers are made to market entry
   
• Co-operatives is an organisation controlled and used by individuals or groups of individuals that use it services. The advantages is that individual members can take a profit out of and they also have greater buying power. Co-operatives can obtain discounts on supplies and services for their members by using the large size as leverage. Also takes advantage of government grants. There are also some disadvantages for example is that it depends on members and if members do not participate the power of cooperative suffers.  Also, the one member one vote structure also may discourage large investors, who don’t get a bigger say in decisions even though they make a larger investment.
   
• Codes of practice

Shots- Establishing shot, CU, XCU, MS, POV, OTS

Angles- Low, High, Aerial, Canteed

Movement- Panning, Tracking, Zoom reverse, Slow motion, Hand held

Colour- Contrast, Brightness, B and W, Filters, Use of symbolic colour

Composition- Rule of thirds, Layout, Text to image ratio,

Mise en scene- Dress, Costume, Hair, Make-up, Props, Setting, Body language

Lighting- Directional, Natural, Shadows, Low key, High key

Editing- Cuts (Cutaway , Jump, match) Transitions, fade to black pace

Sounding- Diegetic, Non- diegetic, Voiceover, Sound effects, dialogue, Music

• Unlawful practice 

 People do this to access money much quicker than they would and this is mostly done by small media industries.

Its saves an awful lot of time going through documents

They can recruit family members meaning they need no documentary work

Hiring illegal people meaning they pay lower wages to them meaning they save and gain a lot of money.

• Censorship

This is the block of speech said in public communication which could be considered harmful or sensitive for example swearing.

 

• Working Independently